Designing How We Learn.
About the project
An independent client approached FLUC needing a series of educational videos paired with voice-over narration. The goal was to illustrate complex concepts in a visually engaging, clear, and entertaining way, using short animated pieces that enhanced specific sections of the script.
Our process
The client needed to explain complex ideas through voice-over in a way that felt clear, engaging, and easy to follow. Relying only on narration risked losing the viewer’s attention, so the challenge was to create visuals that made abstract concepts feel simple and memorable.
FLUC solved this by developing a collage-style animation approach, using magazine-like cutouts, textures, and playful compositions. This aesthetic gave the videos a handcrafted feel while offering the freedom to illustrate any concept creatively.
We designed and animated more than 15 custom pieces, each built to highlight key moments in the script and enhance understanding through dynamic, visually rich storytelling.
More work
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