TLS needed to clearly communicate competitive advantages such as logistics efficiency, distribution scale, operational reliability, and cost benefits. FLUC translated these strengths into a clean, business-friendly visual system with straightforward motion design, making complex information easy to understand. The final animation clarified TLS’s value and positioned them as a dependable partner for CPG brands.

The process began by identifying the key benefits that set TLS apart from other distribution partners. Simplified illustrations and diagrams were then designed to visualize logistics flow, service coverage, and operational strengths.

These visuals were brought to life with smooth, purposeful animation in After Effects, guiding viewers through each concept with clarity. The story was structured to move from industry challenges to TLS’s advantages, ending with a strong value proposition. The final explainer was delivered ready for presentations, sales pitches, and client onboarding.